We craft human-centered content and conversion copy that builds trust, delights your audience, and drives results without the fluff.
In the AI age, invisibility means being ignored not just by humans, but by the algorithms that choose what reaches them.
Sound plastic, and you’ll slip under both radars.
Sound forgettable, and you’ll never get the mention, the click, or the sale.
The internet’s noisier than ever. AI is rewriting what shows up, when, and why. The only content worth surfacing (or sharing) is content worth remembering and built to answer real questions clearly.
That means crafting words that make people stop scrolling, algorithms recognize as relevant, and readers actually feel something.
When your message sounds like you and is structured for AI, it stands out everywhere.
Answer engines and AI tools like ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude don’t bother with fluff. They want content that’s clear, structured, and fearlessly original.
They’re hunting for real data, fresh ideas, and voices that refuse to blend into the background noise.
The sharper and more conversational your content, the harder it hits both AI and actual people.
Today, human expertise, a killer perspective, and a voice that stands its ground aren’t extras. They’re the bare minimum.
Originality and real authority don’t ask permission. They earn attention and respect.
That’s exactly where I come in.
Strong content and copy don’t come from clever words. They come from deep understanding.
To create work that connects with people and AI, builds trust, and moves people to act, I start by listening, researching, and digging into what makes your brand truly unique.
From there, I craft your voice with care and clarity, shaping messaging that’s authentic, consistent, and impossible to ignore.
Whether it’s uncovering your blueprint, creating magnetic content, or writing copy that converts, every step is rooted in insight and bold authenticity.
I dive into your story, your why, and what truly drives you, uncovering the values and passions at your core.
I immerse myself in your audience’s world, listening closely to their pains, dreams, and conversations to understand what moves them.
I analyze your competitors’ strengths and gaps, so we can carve out your bold, unmistakable place in the market.
I synthesize everything into a clear, actionable guide. Your mission, vision, USP, value prop, positioning, brand personality, and narrative. All designed to fuel authentic, powerful marketing.
I dive deep into your business, brand, competitors, and audience. Through interviews with you, your team, and your best customers, I uncover what makes your brand truly relevant and unique.
I discover what really drives your audience. Their fears, hopes, and motivations beyond surveys and surface answers. This insight guides everything we create.
With a clear understanding of your audience’s needs and mindset, I design a content strategy that delights, educates, and builds genuine trust.
I refine ideas into sharp, authentic stories backed by solid data and clear messaging. Content that genuinely improves your audience’s experience and earns their attention.
I gather real, unfiltered insights from reviews, forums, chats, and your team, to understand exactly what your audience says, feels, and wants.
I map out motivations, objections, and desires, then pinpoint the key messages that will move your audience to act.
I craft and prioritize those messages using proven direct-response frameworks, creating copy that builds momentum toward conversion.
I write your conversion copy and design persuasive wireframes. After your feedback and tweaks, the final version goes to your designer to bring it to life.
I’m Alejandro Serrano, a bicultural communicator and digital marketing consultant with over 15 years in the trenches of editorial, content marketing, and copywriting strategy.
Before launching Feral MKT, I led Red Bull Mexico’s digital media strategy and later became Editor-in-Chief of The Red Bulletin, shaping content seen by millions. I’ve also written for PC Magazine and Men’s Health, and crafted copy for brands like Coca-Cola, Tec de Monterrey, and Walgreens, helping businesses large and small grow audiences, earn trust, and turn attention into action.
I started Feral MKT because, to me, marketing has too often been plastic and manipulative. More about tricks than truth. I wanted to carve a different path: one with editorial sharpness, strategic rigor, and a feral instinct for real connection.
Today, I help brands sound human, rank smarter, and convert more, without playing the usual games.
Get a fresh outside perspective on your content and copy. In a free 30-minute session, we’ll look at what’s working, what’s falling flat, and where AI or human writing is costing you more than it’s earning you.
Whether we work together or not, you’ll walk away with:
No pressure. No sales pitch. Just a valuable conversation that respects your time.
