Feral MKT: clear to your buyers, clear to AI

When your buyers ask AI who to choose, does your business come up?

We rework your website, or just your content, so it says exactly why buyers should choose you, in words search and AI can pick up. Then we keep it current.

Your buyers ask AI before they ask you.

“Should we be showing up in ChatGPT?” “Isn’t this just SEO again?” “Why does it keep naming our competitor?”

Your buyers research before they get in touch. More and more, they start by asking ChatGPT, Perplexity, or Google’s AI who to hire and what to buy.

Those tools answer based on what your website and content say.

If your site doesn’t say clearly what you do and why you’re the right choice, AI names someone else. Or guesses.

And nobody tells you it happened.

AI can only recommend what it understands.

Isn’t this just SEO again? Some of it, yes. What changed is who reads your website first.

AI tools learn what you do from your pages. Clear answers to the questions your buyers really ask give AI something to cite, and visitors a reason to get in touch. Generic pages get skipped, or guessed about.

That’s why we start by learning your market from the inside: your experts, your customers, the questions they ask before they buy. Then we write and design pages and content that answer them, in their words.

A geoscience client of ours is cited by ChatGPT, Perplexity and Google’s AI Overviews.

"Alejandro, although not a geophysicist, deeply understood my market and my geoscience services and was able to generate content that caught the attention of ChatGPT, and my LinkedIn followers."

Dr. Hector R. Hinojosa Principal Geoscientist at Cordillera Geo-Services

Three ways we work with you

Branding

Say exactly why buyers should choose you, in words and visuals that sound like they came from inside your industry.

Fix the basis

A complete brand foundation: positioning, messaging, voice, and the visual identity that carries it: logo, color, typography, and templates.

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Content

Pages and articles that answer your buyers' real questions, so search and AI can pick them up. Then we keep them current.

Start connecting

A content strategy and execution system: content pillars, journey mapping, channel plan, measurement framework, and the visual design that carries each piece.

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Conversion

Turn the visits you already get into inquiries, with copy and design that answer buyers' doubts.

Drive action

Copy and page design that move people to act: VOC insights, message hierarchy, direct response tactics, and wireframes built with copy and visuals together.

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Clear to your buyers.

Clear to AI.

Start with a free AI visibility check.

We ask ChatGPT, Perplexity and Google’s AI the questions your buyers ask, and show you what they say about you.

You’ll get:

What AI tools say about your business today, for the questions your buyers really ask.
What’s wrong or missing, and where on your site it comes from.
The first three things to fix, including the ones you can do yourself.

Within 3 working days, you get the top findings in writing. Then we walk you through the full results on a short call.