Selected work in content marketing, editorial, and social media by Alejandro Serrano, designed to be felt, remembered, and acted on.
I developed a LinkedIn carousel for Cordillera Geo-Services designed to build authority and generate qualified interest through education rather than promotion. The piece reframes subsurface investigation from a technical service into a decision-critical foundation for engineering confidence, translating complex geological and geophysical concepts into clear, felt insight. By leading with risk, clarity, and real project consequences, the content invites interaction, establishes CGS as a strategic partner, and creates low-friction pathways for inbound leads, without sales language, pressure, or tactics.
In this example, I wrote an Instagram post for Cordillera Geo-Services to quickly challenge a common engineering assumption — that boreholes alone are enough — and replace it with a clearer, more complete way of thinking about subsurface risk. The post uses plain language and real project consequences to make a technical limitation immediately relatable, positioning integrated geology and geophysics as a practical safeguard rather than an upsell. It’s designed to be easy to engage with, easy to understand, and effective at building quiet authority that naturally leads interested readers to learn more.
I wrote a series of in-depth blog articles for Cordillera Geo-Services designed to educate engineers, environmental professionals, and decision-makers while building long-term authority. Each article takes a complex subsurface issue (like environmental risk, engineering uncertainty, groundwater behavior) and reframes it around real project consequences and practical decision-making. Beyond serving human readers, the content is also structured to be clear, precise, and referenceable by answer engines, increasing its visibility and longevity. The goal isn’t to sell services directly, but to demonstrate how CGS thinks, earn trust through clarity, and support steady, qualified lead generation over time.
